"Courage is being scared to death - and saddling up anyway"
… John Wayne
PR/Marketing on camera or on the screen/in print media does not have to be intimidating – neither does it need to be a barrage of unrelatable showing off.
Rule #1. Have Fun
People love to share in the excitement
Rule #2. Be Yourself
People love to engage in real life moments
Rule #3. Keep It Professional
Not everyone can write. Not everyone is easy to listen to. Employ the talent you need.
For some people being in the spotlight is nerve-wracking, for others it is hard to direct their innate desire to showcase their talents. When it comes to promoting your equine or pet business, press comes with the territory.
When you employ a professional media company to build your brand better and deliver a professional product, you will be proud to share the broadband broadcast with confidence that it will elevate your business. That is what The Horse Studio is all about.
The Horse Studio team will be sharing their expertise and insights on this blog page to help you navigate the complex and everchanging dynamics of marketing your brand. Stay tuned!
The Horse Studio ~ Blog 3 ~ SEO/AEO/GEO Help When You Need It
When Technology Shifts So Should Your Content Production
Posted February 10th, 2026 by Admin
The acceleration of societal shifts in the content and marketing landscape has many business owners scratching their heads. Elon Musk’s recent posts about AI finishing in a matter of months on one side of the coin and the overwhelming media hype about AI and the very real FOMO approach that litters the online media sites monopolized in content by the masters of the broadband revolution have folks confused. And rightly so.
Meta data and the switch of AI workflows and content configurations shift and slide, but your business website should move at a deliberate pace. Its content should be well-versed and from an accredited resource. Careful and considered use of AI rather than a haphazard join the party approach and drink hard and fast is the best approach. Here at The Horse Studio our team has their hands on the reins with a light touch and is here to guide your content creative assets with intention, accuracy and trust.
If you are baffled by the endless acronyms and contradictory advice out there then know you are not alone. In the last year our team has helped many small and medium size businesses successfully set a track based on a clear understanding of where they should focus their energies and what content they should be producing and where to put it.
Your website is still your shop window, and community building is vitally important. The Gen Z presence in the marketplace is being increasingly regarded as they become the shoppers and begin to make their presence and values felt. If you are not reviewing your brand’s position, its competition new and old and bringing fresh engaging content to the table then you may find your business stagnates and that is never a good thing.
Don’t be shy to reach out to The Horse Studio for a free consult and to learn about the affordable package structure offered to service the marketing needs of your products or services. There is a great power in community, and we are happy to be a part of it and help fellow equestrians/equine aficionados and pet owners grow a healthy and sustainable business.
Please email Nikki@TheHorseStudio.com for more info.
The Horse Studio ~ Blog 2 ~ Getting Our Legs Under Us
Production Crew Call! ISO Talented Freelance Camera Operators/BO/Aerial CO
Posted: March 27th, 2022 by Admin.
We are currently on the hunt for some talented freelance owner/operators including a camera operator (or 1st AC looking to move up) that would be interested in working on our forthcoming series. Aerial CO also needed for limited assignment.
Experience working around animals, in particular horses, is a plus but not required. Proximity to be on location at Stamford, NY via daily commute is necessary. Any editing/mixing experience would also be welcomed. The schedule is somewhat flexible, and there is a lot of opportunity for a creative mind to add their own ‘viewpoint’ to the shoot with a DP interested in nurturing upcoming talent.
The planning and preparation needed to assemble the right cast of characters and talent on the set behind the lends is well underway for our forthcoming “Road Map to Making a Grand Prix Horse” is, as you can imagine, a huge undertaking.
Shooting begins May 15th – and is expected to continue throughout the Summer 2022, with two back-to back episodes of the series being taped with especial attention to filming during ‘the magic hour.’
Please email Nikki@TheHorseStudio.com with your interest/background/availability and for more info.
The Horse Studio ~ The Inaugural Blog
Posted: March 21st, 2022 by Admin.
The first day of Spring seems and appropriate day to officially launch The Horse Studio blog.
Always a day of great promise of all the new growth to come in the year.
As you may have seen across our website, there are 4 major projects that are currently in production. If you’ve missed them (and hopefully you haven’t!) there is info on the top left menu here on the blog page.
Casting calls are active so take a gander at those links too.
After several years collaborating with others and working on some very exciting projects with ‘B’ list movie celebrities, several large PR/Marketing multimedia endeavors and a broadband of other creative programs that include management and creation of newsletters, eblasts and such – it is good to have our newly renovated website up and running so we can share news more directly with you!
Thanks for signing in to check us out. If you’re here, then something about what we are doing must interest you so please don’t be shy to reach out.
For business owners you can expect to see a wealth of resources here to help you develop your brand. Some good subscribes and follows for you today include:
Nikki’s Notes: Is Digital Storytelling For you? Pros and Cons
Make Your Horse Business Better in 2022
We’ll be back with more news as time allows! Meantime thanks for checking in and enjoy the joys of Spring.